After more than 30 years spent steeped in the hospitality, tobacco, and beverage industries, Tim Haughinberry harnessed his entrepreneurial spirit to expand his business into the booming cannabis industry. In developing the full-service marketing and consulting agency Cannabis USA, Tim brings to the table his unparalleled vision and expertise in brand strategy, growth, and innovation as head of the consulting and management sectors of the company.
Tim got his start in Las Vegas, NV, and has been active in all parts of the business life cycle. His education and management career began during his hospitality studies at the University of Nevada, Las Vegas. He then took on his first key role with Southern Wine & Spirits (now Southern Glazer’s Wine & Spirits), rising quickly as a young executive. Haughinberry traded spirits for cigars in 2000 when he accepted a position as Vice President of On-Premises Distribution with Consolidated Cigar Corporation (now Altadis USA). During his time at Altadis, Haughinberry completely revolutionized the distribution channel for premium cigars internationally, leading to a historic increase in sales. Working closely with the well-known cigar brand Montecristo, ideas became reality and Tim left the company owning the brand’s trademark for alcohol licensing. Capitalizing upon his experience and relationships, he developed the ultra-premium and internationally recognized Montecristo Rum. Montecristo received multiple awards including a double gold medal at the 2003 San Francisco World Spirits Competition. Most importantly, it gave Tim international sales experience from ideation to distribution and marketing. In 2008, Haughinberry founded his own marketing agency, Back Bar USA, which has grown to become a Top 5 company in beverage consulting and strategy.
The mission of Cannabis USA is to offer services that further develop brand marketing within the CBD and THC space. As an LGBTQ- and women-owned business, Cannabis USA continues Haughinberry’s mission to put advocacy at the forefront by thoughtfully championing other diverse-owned brands, products, and services. Haughinberry is himself a member of the LGBTQ community, serving as president of The Gay and Lesbian Chamber of Commerce Nevada (GLCCNV), which supports LGBTQ business owners by encouraging federal, state, and local implementation of pro-business, LGBTQ-inclusive policies. Haughinberry has continued to champion Nevada businesses by accepting a position on Nevada’s Commission on Tourism Recovery Committee, which aims to safely bring tourism back to the state.